More than 400 years ago, workers at the port of Genoa, Italy began to use indigo cloth called "Geanes fustian" to make work clothes. This kind of cloth made of Arabic cotton is durable. After being exported overseas, it gradually took the name of "Blue de Gênes" Famous in Europe, this history is considered to be the origin of European jeans, and has also become the source of inspiration for the Blue de Gênes brand. Founded in Denmark in 2010, Blue de Gênes' obsession with details allowed Blue de Gênes to quickly gain a foothold in the European denim industry. .