Full Count is a legendary Japanese denim brand established in 1992, and is one of the most popular heritage jeans brand in Japan for an extended period time.
 
The founder, Mikiharu Tsujita, is dedicated to creating American vintage-style jeans, with a particular  appreciation for Levi's models from before the 1960s. Over the years, the brand has expanded its collection to include modern interpretations of iconic styles, drawing inspiration from military and workwear influences.
    

Full Count was the first brand to use Zimbabwean cotton for denim—a cotton variety known for its soft yet durable fibers, making it especially well-suited for jeans. Denim made from this cotton is comfortable to wear and develops a unique fading character over time.

 

Full Count aim to rediscover and redefine the true value of “things” through timeless craftsmanship. With unwavering dedication to authentic style and a relentless pursuit of refined quality, Full Count has become a standout among Japanese denim brands, earning the love of denim enthusiasts worldwide.