Our philosophy

Good Things Age Well

We believe "Good Things Age Well". 

It is how we select our partners and how we think the future of garments industry should focus on.

Here we share our passion in denim and to help you find your dream pair of jeans with our vast collection from Japan, EU and the US.

Selection Criteria

1. Sustainable by quality.


We stand on the opposite end of fast fashion.
The brands we carry hold high ethical standard; have high transparency in production chain; are socially responsible.


2. Heritage based. Heritage inspired.

The production of our selection are based on high level skilled craftsmanship. The inspiration often comes from heritage/classic style. But the outcome is relative and contemporary.


3.Wear better, own fewer.

All items are hand picked with the "Made for the long haul" concept in heart.


4.The older the better.

We work closely with the selected brands that advocate similar concept.
We think fabric is the canvas and time is the paint.
No matter which trade you're in.
The garments will accompany you and tell a lifetime story of you.

What we advocate is "buy better, but buy less".

We look for and bring in brands whose philosophy matches ours. It is advocated that the fabric is the canvas, time is everyone's paint, and the next story is created and swayed by the user!

Repair Service

Blue Beach Repair Services

In addition to selling high-quality clothing that looks better with time, we hope to prolong the life of your clothes and trousers as long as possible, so as long as it is repairable, regardless of the brand, we will use imported antiques Modify the sewing machine for repair, and implement the Reuse link of the sustainable cycle of clothing.