AVANT
[AVANT] Eric Maggiori's Collection/AVANT Manager Eric Maggiori's Collection of Vintage Works
A must-read for denim fans, military uniform fans, and vintage tooling enthusiasts!
Avant is a semi-annual magazine founded by Frenchman Eric Maggiori. It traces the clothing of various classes and industries in history, from ancient times to the present, and even future trends. evolve.
In this first special issue of AVANT (“hors-série” in French), we focus on Eric Maggiori's collection.
Founder of AVANT, Eric developed a passion for vintage clothing after a trip to Tokyo in 2003. For ten years, he has collected American workwear and militaria , from the Gold Rush period to World War II.
In this publication, he opens the doors of his collection, and showcases the best pieces he has been able to get his hands on. Including, when possible, the story that comes with each item; because every piece of clothing has a story to tell .
Printed with a gold foil stamp. 196 pages of exclusive content. A limited edition of 1000 copies with a certificate.
Chapter I : American Workwear
Gold Rush and Pioneers
The Gold Rush: everything about this period is fascinating. So are the miners clothing.
working men
Why do work clothes are so moving? Maybe because they still carry the weight of the hard labor put in by their owners.
JL Stifel and Sons
Thanks to their exceptional fabric quality (and crazy boot logo), Stifel products have reached an absolute state of grace.
Western Wear
Western fashion appeals to everyone's subconscious; to the cultural and historical background of the United States and its people.
Chapter II : Military Clothing
U.S. Army
The US Army fatigue uniforms from 1900-1945 are, by far, Eric's favorite items when it comes to American militaria.
US Navy
Denim outfits worn by US Navy soldiers during World War II had a strong unconscious impact on the world after the War.
US Air Force
There is just something fascinating about the jackets worn by members of the US Air Force. Maybe because they all reached for the sky?
And also…
One day in Colorado
In 2015, Eric explored an old mine in Cripple Creek, Colorado, with denim hunter Bryan Kahtava.
Eric's collection on display in Paris
From December 8, 2020 to January 22, 2022, part of Eric's collection is on display at the Cité des sciences et de l'industrie de Paris, in an exhibition titled JEAN.
interview
Eric also wanted to share his vision of vintage clothing, its impact and its heritage.
[AVANT] Eric Maggiori's Collection/AVANT Manager Eric Maggiori's Collection of Vintage Works
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How should you wash your jeans?
Never bleach, tumble try, using any fabric softener.
Always put your beloved garments in a wash bag.
Wash with low agitation / low-spin speed.
For your raw denim to evolve and set in shape well,We recommend wearing 6 months straight before doing the first wash.
The more you wear and wash,the lighter the jeans will become.
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General Care & Precautions
Please note that all indigo product including raw denim can “bleed” causing the transfer of indigo blue color from your garments to other surface like white tshirt or light color shoes. The “bleeding” will lessen with wear and after first several washes.
We high recommend you to put all your cloth in a wash bag when doing laundry.Please never use tumble dry on quality goods; never use softener; never use detergent that contain bleach.
If possible, wash your cloth in a low-spin speed to protect the garment.